Needs of the many, not the few – why “per user” licensing in legaltech sucks

Why Avail offers access to EVERY fee earner in your real estate team

Information is often touted as power, and for software-as-a-service (SAAS) products, access is also power. Adoption is key, it’s what makes the difference between success or failure.

So it’s a bit weird that it’s common for legaltech products to offer law firms a pricing model based on how many users have access to it. This is known as “per user” licensing – the more fee earners want to use the tech, the more you pay.

We think this is a HUGE mistake 👎, so that’s why Avail’s subscription model is not based on this 👍. We only ever open up Avail to everyone in a firm’s real estate team through one dedicated link they can share around, so that everyone wins, not just a select few. For Avail, we save save fee earners 10/20 minutes per title register analysed (at a minimum), so why would we restrict this to only those who the firm “wanted” to have access?!

But really, what are the benefits of doing it this way versus a “per user” route? 🤷

Faster and simpler onboarding

Gone is the magical merry-go-round of forgetting passwords, trying to reset them, getting locked out and having to call your PSL for help. Avail is an efficiency tool, so spending 2️⃣ or even 3️⃣ minutes ‘just signing onto the b****y thing’ is no good for anyone! 

We give every law firm a dedicated SSO link that fee earners can click on to login automatically to Avail. One click, and everyone in the team can access our platform.

“Can’t you use SSO with just a few people?” some of you might cry! Well yes, but this also involves adding and removing people from the relevant SSO group (⚠️ techy chat ⚠️), which in itself is an administrative burden that someone has to shoulder.

Maintain YOUR working practices

You never quite know who’s going to use a legaltech product in a transaction – is it the fee earner? Do they ask their secretaries to use these types of products? Do they like to use document support teams? Maybe a team partner asks his juniors to do certain things for them?

If we used a “per user” model, suddenly you have a product which is asking fee earners to change the way they normally work to suit licence restrictions… 🐌

If we remove this barrier to entry, adoption increases. Fee earners can work the way they normally work. With access for entire teams, we see adoption rates of above 60% at some law firm clients, clients who just happen have the largest real estate legal teams in the UK.

A stronger business case

The more fee earners that use a piece of tech, the stronger the business case or return is for a law firm. It’s that simple really. By increasing the number of the team who can use a product, you increase the number of people who will use a product . Easy maths.

Avoid the 2022 brain drain

If COVID and recent market movements have taught us anything, it’s that lateral movement between real estate teams is on the cards for many, many associates. Limited roll outs of products means that if one of your “key users” leaves the firm, you then have to onboard and train someone new to take their place. You waste time, your firm wastes time, and your business case for that legaltech platform is affected… 😟

So what does this mean…

To create real change when it comes to using legaltech products, law firms have to hit material adoption within a team. But when software providers create a licensing model where only certain users have access, this makes a difficult task almost impossible.

Remember that with most tech, little and often is the way to go. If a fee earner saves ten minutes per title, across a team of a hundred real estate lawyers, that equals BIG savings. 🚀 This is why Avail is one of the fastest growing B2B legaltech companies in the UK 🚀